Zee’s big bet: Monetizing fan engagement through live events

Zee Entertainment is transforming its marquee show...

Zee Entertainment is transforming its marquee shows into multi-platform revenue engines, betting on live events, digital amplification, and deeper fan engagement. As brands seek experiential touchpoints, the network aims to unlock a ₹200–250 crore monetizati…

Gaurav Laghate
Livemint

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