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IPL franchises expand beyond cricket with cafés and sports bars to build year-round brands
IPL franchises are expanding their commercial stra...
- 11 Dec, 2025
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Sports
IPL franchises are expanding their commercial strategies beyond the cricket season by venturing into physical fan touchpoints like cafés and sports bars. This move aims to build sustainable, year-round businesses and deepen fan loyalty, mirroring global sport…
Javed FarooquiThe Times of India