WPP & ITW in fray for front-of-jersey cricket sponsorship for national cricket team

WPP Media and ITW Universe are among those vying f...

WPP Media and ITW Universe are among those vying for the Indian cricket team's jersey sponsorship. A cement manufacturer and a tech firm also bought tender documents. The sponsorship runs from September 2025 to March 2028. The deal could fetch ₹452 crore. The…

Javed Farooqui
The Times of India