We are in the business of beautification, not just paint: Birla Opus Paints’ Inderpreet Singh

With 69% aided brand recall in urban markets alrea...

With 69% aided brand recall in urban markets already, the Aditya Birla Group company is betting on a lifestyle-driven proposition, 'Duniya Ko Rang Do', and a tech-first approach to gain ground.

Gaurav Laghate
Livemint