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TV is far from dead, still the workhorse of Indian advertising
TV penetration is still rising. Time spent is incr...
- 31 Aug, 2025
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Sports
TV penetration is still rising. Time spent is increasing across rural and urban cohorts. Gen Z is watching more, not less. And yet, in marketing conversations, TV is too often framed as a legacy medium on borrowed time. Why?
Gaurav LaghateLivemint