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TV broadcasters on a sticky wicket: Global cricket economy heads towards major correction on weaker profits, smaller budgets
The global cricket economy faces a significant cor...
- 10 Dec, 2025
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Sports
The global cricket economy faces a significant correction in 2027 as major media rights deals expire amid a tougher market. Reduced advertising, lower TV profits, and streaming losses are forcing broadcasters to cut spending. Industry consolidation, particula…
Javed FarooquiThe Times of India