TV broadcasters on a sticky wicket: Global cricket economy heads towards major correction on weaker profits, smaller budgets

The global cricket economy faces a significant cor...

The global cricket economy faces a significant correction in 2027 as major media rights deals expire amid a tougher market. Reduced advertising, lower TV profits, and streaming losses are forcing broadcasters to cut spending. Industry consolidation, particula…

Javed Farooqui
The Times of India