Super Over: How the IPL bowled over brands, billionaires and bored audiences

The Indian Premier League (IPL) marks its 18th yea...

The Indian Premier League (IPL) marks its 18th year with record-breaking ad spends, viewership, and subscribers, despite recent financial challenges faced by media rights holders. Its success is attributed to top cricket talent, Bollywood glamour, fan loyalty…

Javed Farooqui
The Times of India