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The Indian Premier League (IPL) marks its 18th yea...
- 30 Apr, 2025
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Sports
The Indian Premier League (IPL) marks its 18th year with record-breaking ad spends, viewership, and subscribers, despite recent financial challenges faced by media rights holders. Its success is attributed to top cricket talent, Bollywood glamour, fan loyalty…
Javed FarooquiThe Times of India