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Streaming platforms invest in India, but long-format shows remain niche among viewers
Long-format web originals in India face challenges...
- 04 Sep, 2025
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Sports
Long-format web originals in India face challenges, with only 27.7 million views for the top show. Short-form content dominates due to social media's instant gratification and reduced attention spans, while long-form content needs strong storytelling to retai…
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