Riding on World Cup victory, Women’s Premier League widens sponsorship base

Riding on the success of the recent World Cup vict...

Riding on the success of the recent World Cup victory, the Women’s Premier League has widened its sponsorship base while attracting longer-term associations this season, which began on January 9. Experts say this reflects the growing scale and appeal of WPL, …

Meenakshi Verma Ambwani
BusinessLine