No India-Pak game: JioStar faces a 15–20% hit to total advertisement revenue for the T20 World Cup

A cricket match between India and Pakistan is a hi...

A cricket match between India and Pakistan is a highly anticipated event, driving significant advertising revenue due to its large viewership. Brands often align their major advertising campaigns with the Cricket World Cup, specifically targeting the India-Pa…

Javed Farooqui and Ratna Bhushan
The Times of India