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Nielsen's unlikely to play a role in India's TV rating ecosystem
Nielsen is unlikely to re-enter India’s TV audie...
- 19 Nov, 2025
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Sports
Nielsen is unlikely to re-enter India’s TV audience measurement space even as the government moves to liberalise rating rules and open the field beyond BARC. Officials said the company has no plans to participate as an independent measurement body, though it …
Javed FarooquiThe Times of India