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JioStar urges content producers to embrace balanced deals with shared risk model
India's evolving media landscape sees a push for c...
- 26 Jun, 2025
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Sports
India's evolving media landscape sees a push for co-investment in content creation, as platforms like JioStar seek to balance risk and reward with producers. This shift aims to move away from broadcasters bearing the full financial burden.
ET BureauThe Times of India