IPL valuation jumps nearly 13% to $18.5 billion on strong media deals, fan growth

The Indian Premier League's business valuation has...

The Indian Premier League's business valuation has surged to $18.5 billion, a 12.9% year-on-year increase, solidifying its position as a leading global sporting property. The league's brand value alone rose 13.8% to $3.9 billion, driven by strong digital enga…

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The Times of India