IPL valuation hits $18.5 bn, up 12.9%, fueled by media rights, sponsors, and fan engagement

Since its inception in 2008, the IPL has evolved i...

Since its inception in 2008, the IPL has evolved into a multibillion-dollar enterprise, consistently ranking among the most valuable sports leagues globally and its influence extends far beyond the field, shaping broadcasting standards, fan engagement strateg…

PTI
BusinessLine