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IPL teams look beyond the pitch for revenue play
IPL franchises are evolving beyond seasonal cricke...
- 05 May, 2025
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Sports
IPL franchises are evolving beyond seasonal cricket teams, aiming for year-round engagement through licensing, merchandising, and original content. Teams are focusing on active fan participation, loyalty programs, and digital-first approaches to attract young…
Javed FarooquiThe Times of India