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IPL has evolved from a brand awareness giant to performance marketing powerhouse, says TAM
Gone are the days when the IPL was seen only as a ...
- 24 Apr, 2025
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Sports
Gone are the days when the IPL was seen only as a massive brand awareness ecosystem. The league, now, is increasingly being used as a performance marketing engine. According to Anshu Yardi, Vice-President of Business Partnerships & Communication, TAM, IPL is …
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