Sanju Samson's respect-first approach for CSK legend ends with a stunning twist - WATCH
Sanju Samson transitions to Chennai Super Kings fo...
IPL for Gen Z: Cricket, commerce, and connected screens
The Indian Premier League has evolved into a signi...
- 19 Aug, 2025
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Sports
The Indian Premier League has evolved into a significant social and commercial hub for India's Gen Z, with 85% following the tournament. A considerable portion actively participates in fantasy sports leagues, driven primarily by the opportunity to win money r…
ET OnlineThe Times of India