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IPL boost: India's sports sponsorship grows 6% to Rs 16,633 crore in 2024
In 2024, India's sports sponsorship industry grew ...
- 31 Mar, 2025
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Sports
In 2024, India's sports sponsorship industry grew by 6% to '16,633 crore. Cricket led with an 85% market share, despite a slight decline. Digital media spending surged by 25%, while ground sponsorship dipped. The IPL's media rights and franchise valuations sa…
Javed FarooquiThe Times of India