IPL 2025 eyes record ₹4,500 crore in ad revenue as JioStar secures 32 sponsors

The Indian Premier League 2025, starting Saturday,...

The Indian Premier League 2025, starting Saturday, aims to set a new record in advertising revenue and increase paid subscriptions. JioStar, the broadcaster, has already secured 32 sponsorship deals and plans to engage 100 million subscribers, targeting SMEs …

Javed Farooqui
The Times of India