IPL 2025 ad revenue projected to hit $600 million due to rights consolidation: MPA

Driven by the JioStar merger, IPL 2025 advertising...

Driven by the JioStar merger, IPL 2025 advertising revenue is projected to surge to $600 million, a 50% increase from 2024. This growth stems from streamlined audience targeting and integrated distribution across TV and digital platforms, reaching a combined …

ET Bureau
The Times of India