IPL 2026: KKR dealt Pathirana blow, availability timeline revealed
Kolkata Knight Riders will be without Matheesha Pa...
International brands tap IPL's potential to boost visibility, reach
Cricket in India is now a business opportunity. In...
- 14 Apr, 2025
-
Sports
Cricket in India is now a business opportunity. International brands are investing in the Indian market through IPL. JioStar's cricket broadcast attracts companies like Danube Properties and Lattafa Perfumes. These brands target high-net-worth individuals and…
ET OnlineThe Times of India