Guts, glory & afterglow of the Women's World Cup: It's her story and brands will let her tell it

India's World Cup victory has significantly booste...

India's World Cup victory has significantly boosted women's cricket commercially. This win marks a turning point, transforming the sport into a valuable, standalone property for brands. Player endorsements are set to rise, and dedicated sponsorships are expec…

Javed Farooqui
The Times of India