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Global knight, local fight: How KKR built a brand that speaks every fan's language
Knight Riders Sports’ group chief marketing offi...
- 06 Oct, 2025
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Sports
Knight Riders Sports’ group chief marketing officer, Binda Dey, reveals the strategy behind building KKR into a global sports and entertainment brand with five teams worldwide. She details how a consistent brand DNA of passion and resilience is balanced with …
Aprajeeta TripathiThe Times of India