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Digital platforms capture India's cricket fandom beyond live matches
Cricket fandom is shifting to social media platfor...
- 05 Mar, 2026
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Sports
Cricket fandom is shifting to social media platforms. Fans now discuss and share content around matches on platforms like YouTube and Snapchat. This trend offers new avenues for brands as live cricket advertising costs rise. Digital platforms are capturing a …
Javed FarooquiThe Times of India