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Cricket fever fuels surge in pay-TV subscriber base
India's pay-TV sector is experiencing a resurgence...
- 08 Apr, 2025
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Sports
India's pay-TV sector is experiencing a resurgence, adding 1.3 million subscribers recently. Industry executives attribute this growth to high-demand sports events like the IPL and ICC Champions Trophy. This reverses previous subscriber losses to free platfor…
Javed FarooquiThe Times of India