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Celebrity presence in IPL 18 ads drops 13%: TAM Sports
During the 18th season of the Indian Premier Leagu...
- 18 Jun, 2025
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Sports
During the 18th season of the Indian Premier League, celebrity endorsements in television advertising experienced a 13% decrease compared to the previous season. While film actors and sports personalities remained dominant, their overall share shifted as adve…
Javed FarooquiThe Times of India