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Brands are balancing the best of regional & national identities, driving an ‘identity regions’ culture
India's retail landscape is witnessing a surge in ...
- 11 Apr, 2025
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Sports
India's retail landscape is witnessing a surge in mall culture and e-commerce, driven by a universal shopping identity. While national brands dominate, regional identities are crucial, with IPL, biryani, and OTT content showcasing successful regional-national…
Economictimes.com