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Big money, bigger impact: IPL ads drive real sales for FMCG brands
A new study reveals that advertising during the TA...
- 12 Jan, 2026
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Sports
A new study reveals that advertising during the TATA IPL 2025 significantly boosted FMCG sales. Brands saw an average 5.7% uplift in sales value. Campaigns across TV and digital platforms performed better. Higher spending also correlated with greater sales in…
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