'BCCI sponsorship gives us a strong hook to seed our category in this space in a big way': Asian Paints exec

Asian Paints anticipates a 3X to 4X return on its ...

Asian Paints anticipates a 3X to 4X return on its new three-year BCCI partnership, valued at Rs 45 crore annually. The company scientifically evaluated this colour-led association in cricket, deeming it superior to other reviewed properties. This strategic mo…

Javed Farooqui
The Times of India