Neha Harsora aka Sailee on working with Neil Bhatt and Shambhavi Singh in Udne Ki Aasha Deshmukh Mahasangam: "Shiv's Reality, That He is Parshuram, Sachin Gets to Know it”
In an extraordinary crossover event, characters fr...
'BCCI sponsorship gives us a strong hook to seed our category in this space in a big way': Asian Paints exec
Asian Paints anticipates a 3X to 4X return on its ...
- 01 Dec, 2025
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Sports
Asian Paints anticipates a 3X to 4X return on its new three-year BCCI partnership, valued at Rs 45 crore annually. The company scientifically evaluated this colour-led association in cricket, deeming it superior to other reviewed properties. This strategic mo…
Javed FarooquiThe Times of India