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Ad agencies want to do it all. But the ultimate loser is the brand
Ad agencies in India are racing to become one-stop...
- 07 Jul, 2025
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Sports
Ad agencies in India are racing to become one-stop shops for creative, media, data, and commerce. But in the chase for performance, platforms, and quarterly KPIs, is the core craft of brand building being quietly sidelined.
Gaurav LaghateLivemint